Behind the scenes content, it’s funny.<\/p>\n\n\n\n
I had a conversation with somebody recently told me that behind-the-scenes<\/u><\/a> content, they didn’t see the value in it.<\/p>\n\n\n\n We can’t speak for every Festival<\/u><\/a> but I would say again it comes down to this idea of shareable content. It comes down to this idea that social media requires 24\/7 365 days a year. So the more content you have to talk about your film the more people are able to talk about it, they are able to share and they are able to understand it. So I think behind the scenes content if you have it shows value, it shareable, Its entertaining, It taps into this idea that people understand the process behind making something<\/u><\/a>, understand the process behind creating and it gives better insight into your film.<\/p>\n\n\n\n